Question 1

What is StartingIt and how does it work?

Accepted Answer

StartingIt is an AI-powered platform that helps you go from idea to paying customers. It works in three stages:

StartIt — Our Idea Agent analyzes your skills, background, and interests to generate personalized startup ideas from live market demand. Then our Business Plan Agent helps you validate them and create investor-grade business plans.

BuildIt — Our MVP Agent generates proven prompts to build your product in minutes using no-code tools, plus video tutorials and curated resources.

GrowIt — Our Growth Agent creates hyper-personalized growth playbooks using our Concentric Circles framework, plus AI-generated marketing content and SEO optimization.

Think of it as your AI co-founder—guiding you through every stage of building a real business.

Question 2

I'm not technical—can I actually build an MVP?

Accepted Answer

Absolutely. BuildIt is specifically designed for non-technical founders.

Our MVP Agent generates step-by-step prompts optimized for no-code tools like Lovable, Claude Code, and Cursor. You'll also get video tutorials showing exactly how to turn your idea into a working product.

Many of our users have launched functional MVPs in a single weekend—with zero coding experience. The AI tools available today make this more possible than ever.

Question 3

What makes StartingIt different from just using ChatGPT?

Accepted Answer

ChatGPT is a general-purpose AI. StartingIt is purpose-built for entrepreneurs.

Here's the difference:
• Curated market intelligence — Our ideas come from live market signals, not generic suggestions
• Structured agents — Each agent (Idea, Validation, MVP, Growth) is fine-tuned for its specific job
• Investor-grade outputs — Business plans structured the way investors expect, built on live market data—not generic templates from ChatGPT
• Your context, remembered — Our agents learn your background, skills, and constraints
• Proven frameworks — Like our Concentric Circles growth methodology
• Real accountability — Weekly progress tracking and adaptive coaching

You could spend hours prompt-engineering ChatGPT. Or you could use a system built specifically to help you launch.

Question 4

What's included in the free tier?

Accepted Answer

The free tier gives you a real taste of StartingIt:

• AI Idea Generator — 1 generation per month that delivers 5 personalized ideas based on your background, skills, and interests—sourced from live market signals
• Idea Database — Browse 100+ curated business ideas from live market signals, each with an investor-grade business plan
• Insights & Inspiration Hub — Full access to curated podcasts, videos, articles, and founder stories to keep you motivated
• Weekly Email — Fresh ideas and inspiration delivered to your inbox
• Purchase Options — Buy additional idea credits ($3 each or 3 for $5) or individual business plans ($29) anytime

No credit card required. Upgrade when you're ready to go all-in on building or growing your business.

Question 5

What's included in each pricing tier?

Accepted Answer

Free ($0) — StartIt access + Inspiration
• 1 idea generation/month (5 ideas)
• Browse idea database (limited)
• Insights & Inspiration Hub (full access)
• Weekly idea & inspiration email

Launch ($19/mo) — StartIt + BuildIt
• Unlimited AI Idea Generator
• Unlimited Business Plan Downloads
• MVP Agent
• Build Guides & Founder Tools

Scale ($59/mo) — StartIt + BuildIt + GrowIt ⭐ Most Popular
• Everything in Launch
• Growth Agent (Concentric Circles playbooks)
• Weekly Growth Coaching
• Marketing Studio (100 images + 10 videos/month)
• SEO & AI Search Audits

Founder Basic ($199/mo) — All features + human support
• Everything in Scale
• 2 × 30-min 1-on-1 calls with founder Ryan
• Priority support (24hr response)
• 250 images + 20 videos/month
• Priority OuterEdge Services

Founder Premium ($299/mo) — Maximum support
• Everything in Scale
• 4 × 30-min 1-on-1 calls/month
• White-glove support
• 300 images + 30 videos/month
• Priority OuterEdge Services

All paid plans include 20% off with code START20. Annual billing saves 2 extra months.

Question 6

What is the Concentric Circles growth framework?

Accepted Answer

The Concentric Circles framework is our proven methodology for finding your first customers—starting with the people closest to you and expanding outward.

Most founders waste money running ads to strangers. Our Growth Agent flips the script: it creates a hyper-personalized playbook that starts with YOUR network—your alumni, your LinkedIn connections, your industry contacts—then expands from there.

You'll get suggested channels, messaging templates, and tactical next steps—all tailored to you and your specific idea.

Question 7

How do the AI agents personalize recommendations to me?

Accepted Answer

When you sign up, you'll answer questions about your background, skills, interests, industry experience, time availability, and budget constraints.

Our agents use this profile to:
• Generate ideas that match YOUR strengths (not generic opportunities)
• Suggest MVP approaches based on your technical comfort level, with platform recommendations proven for your idea type
• Build growth playbooks with suggested channels and messaging templates tailored to your idea
• Recommend tools and resources appropriate for your situation

The more context you provide, the better the recommendations. It's like having a co-founder who actually knows you.

Question 8

What's in an "investor-grade" business plan?

Accepted Answer

Each business plan includes everything you'd need to pitch an investor or validate an idea:

• Executive Summary — The opportunity in 30 seconds, structured to grab investor attention
• Problem & Solution — What pain you're solving and how, framed the way investors evaluate opportunities
• Target Market — Market sizing done properly (the way investors expect), with clear customer segments
• Business Model — How you'll make money, with the unit economics investors look for
• Go-to-Market Strategy — Customer acquisition channels with realistic projections
• Competitive Analysis — Positioning and differentiation, formatted for due diligence
• Financial Projections — Revenue forecasts and metrics investors actually care about
• Founding Team Fit — Why you're the right person to build this

Plans are downloadable as DOCX files, ready to customize and share.

Question 9

Is my business idea and data private?

Accepted Answer

Yes. Your ideas and data are yours alone.

• We use industry-standard encryption for all data
• Row-level security ensures only you can access your content

Build with confidence—your next big idea stays between you and your AI co-founder.

Question 10

How quickly can I go from idea to launch?

Accepted Answer

It depends on your commitment, but here's what's possible:

• Day 1 — Generate personalized ideas, pick your favorite, validate it, and download your business plan
• Weekend Sprint — Use BuildIt to create a working MVP with our build guide videos and curated founder tools
• Week 2-3 — Launch your growth playbook and land first customers

We've seen users go from "no idea" to "paying customers" in under a month. The AI tools available today compress years of work into weeks.

The only question is: when do you want to start?

Question 11

What is OuterEdge and how does it relate to StartingIt?

Accepted Answer

OuterEdge is our AI Solutions division—a full-stack AI transformation partner helping enterprises and startups shape their AI strategy and build production-ready AI products. StartingIt is a product of OuterEdge, designed for founders and solopreneurs.

StartingIt gives you self-serve AI agents to find and validate your next business idea, generate investor-grade business plans, build your MVP with step-by-step guidance, and create hyper-personalized growth playbooks—all with ongoing support. OuterEdge offers hands-on implementation services for businesses that want expert execution:

• SEO & AI Search — Optimize for traditional search and AI assistants like ChatGPT and Perplexity
• AI Engineering — Full-stack application development, backend to frontend
• Fine-Tuning — Business-specific model alignment for your use cases
• Integrations — Connect AI to your existing tools and workflows
• Custom Agents — AI-powered agentic solutions tailored to your business
• Growth Strategy — Go-to-market planning and user acquisition

OuterEdge also offers products and technology that companies can leverage. Whether you need strategic guidance or full implementation support, OuterEdge executes—not just advises.

Learn more at outeredge.ai or book a strategy call from our pricing page.